Company Profile

PROFILE 




  

Our company is a professional provider of urban lighting planning, urban landscape lighting design, building facade & environmental lighting design, and intelligent lighting control solutions, delivering comprehensive services for urban lighting projects. Our product portfolio includes dozens of series and nearly ten thousand SKUs, such as wall washers, linear lights, outdoor wall lights, point light sources, corrugated lights, floodlights, in-ground lights, underwater lights, fountain lights, guardrail lights, solar street lights, and courtyard lights, fully meeting diverse market demands.Amid fierce competition in the lighting industry, we prioritize technological innovation to enhance product performance. Our solutions feature exquisite craftsmanship, energy efficiency, easy installation, long service life, and aesthetic appeal, and are widely adopted in key urban construction projects. We ensure customer satisfaction through dedicated pre-sales, in-sales, and after-sales support.Guided by our core philosophy—"Driven by technology, connected by integrity, rooted in quality, supported by service, and oriented to the market"—we are committed to delivering quality products, reliable service, complete product lines, and competitive pricing.Leveraging internationally advanced lighting design software and forward-thinking concepts, we offer professional planning and design for urban environmental lighting and building nightscape lighting. We sincerely look forward to partnering with you for win-win cooperation and shared success. 



QUALITY CONTROLLABILITY





Quality should be taken for granted. Nevertheless, quality capability is pivotal for raising the company's profile, setting it apart positively from the competitors.With our quality management system, we did not merely create another system for instruction and monitoring but have designed all management and performance-related activities, so that they are truly geared to quality, focusing on the specifics of our industry and our products. In order for it to yield technological and commercial advantages for our products, we put the focus on mastering our technical, organizational and logistic processes.Our customers expect a rapid adaptation of products to changed market situations,short delivery times, immediate delivery if possible, outstanding product quality and low prices. Only a perfect mesh between production planning, production, storage and logistics creates the leeway we need to combine outward flexibility with internal continuity. Our company is constantly in the process of improvement. The quality management system has been installed to guarantee the company's learning capacity. Our quality policy lays down the fundamental direction that prevails for the implementation of quality-relevant tasks in our company.

Drees Lichttechnik's management system is aligned to develop and realise improvements continuously. As a result we launch innovative products constantly and successfully. Thus it enables us to guarantee a consistently high level of product quality. Highly-motivated and qualified employees identify with this process. We let others keep an eye on us. The successful certification according to ISO 9001 confirms Drees Lichtttechnik's quality standards and processes.




CORPORATE CULTURE





We are creating a customer-led -led culture that is more diverse, responsive, innovative and collaborative than ever before. What is a customer-led culture? At its core, a customer-led culture demands that companies reexamine the notion that customers will be repeat-buyers because of the company's reputation or past successes. Instead, companies need to be focused on serving customers' evolving demands in today's non-traditional marketplace. The lighting market is however complex as it is a highly fragmented space thanks to the existence of a broad technology mix and a diversity of customer needs.

  • Using technology to your advantage to broadcast messages across multiple screens, at any size

  • Beginning to listen to your customers' opinions

  • Encouraging the flourishing of the entrepreneurial spirit in others to discover new ways to improve products or efficiencies – listen to ideas from employees, as well as customers

A customer-led culture in action. Using the LED technology our products offer the perfect lighting solution for indoor and outdoor applications and combine the advantages of LED's. Compared to traditional lamps they emit no UV or IR radiation, have a very low heat generation, are shock proof, have a long lifetime as well as a very low power consumption and contain no mercury.As RGB version 16,7 million colours and seamless colour changes are possible. This offers unlimited possibilities for creating atmosphere with light. The so-called atmosphere lighting is applicable in hotels, museums, restaurants, bars, clubs, wellness centres, fair stands, shops and boutiques.




GLOBAL MARKETING





  




OUR VISION





To become the world leading comprehensive lighting solutions provider, the international most-preferred supplier and partner of customers.

Our commitment: We are committed to being the Global Leader in innovative design, engineering, and manufacturing of the highest quality products in the Specialty Lighting Industries. We are committed to the release of new and improved products on an ongoing basis to meet the ever changing needs and demands of our customers. We will accomplish this by putting our customers' needs ahead of our own, continuously improving our products, continuously improving our overall customer service, continuously improving our processes, and continuously improving every detail of our business.

Management policy: Focus on customer needs, abide by the service commitment, adhere to the development of innovation;

PRIOR LED TECH LIMITED are dedicated to saving clients' energy – not only to achieve valuable cost savings but to reduce carbon emissions and preserve the future of our planet.



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